Thanks a lot for your feedback!
Very good stuff, I'll try to answer all of you here:
Many people do not know what FLAC is and that its quality is equal to the physical disc. Also most devices don't support FLAC so the files need to be converted to WAV. Simply link to a website like http://xrecode.com
which offers a free audio-converter (people don't want to read through the Wikipedia-article of a file-format).
My reasoning for linking to the Wikipedia article was that it's a "neutral" page and contains all the information you need. Also, I think that people who don't know what FLAC is are probably more than happy with MP3. Hmm, how about this: I'll write a mini-FLAC-FAQ that very briefly explains what it is and how it works (generally & in our store), and links to the converter software as well as the Wikipedia article. And then point the FLAC link on the shop page to the FAQ. How's that sound?
2. I'd like to see a sheet that allows me to look at the tracklist, length and filesize in MP3 and FLAC for each individual track as well as the whole album instantly right on the digistore-page. Each song in the tracklist should be linked to its audio-sample (Amazon-like).
The current rather narrow layout makes some things a little difficult at the moment. I guess you noticed that you get lots of extra info for each track if you just click the title, but it's true that at least the song length could be visible without any extra clicks. You can listen to a preview of each track, just click the play button on the left next to the song title (or what did you mean?).
I also cannot see which format the songs will be having (MP3 or FLAC).
- the one thing I did find confusing is that is says it is FÖAC and mp3 on the first page, but never again and after I had selected a track, I didn't know what it was. Once I had paid I saw I got a download link for both, but I would have been less confused had it been stated with the track itself, because I expected to make a choice before paying.
All songs are always available as both MP3 and FLAC and you are entitled to download both with one purchase, but maybe this isn't as obvious as it could. Maybe it could be clarified in the mini-FAQ or intro text? Mentioning the exact same thing next to each song just clutters the layout.
3. The equaldreams-website suffers from bad design. After picking an album and entering ED, I have to click on the album-title once again to see the tracklist. The "related music"-section should link to other Potf-stuff available there. Marketing-information should also be included for each album (Finnish-chart-no.1 etc).
When you enter equaldreams.com, you have already decided what you are going to buy and initiated the payment process, and I think everything should be kept as clear and minimal as possible from that point forward. If you buy all four albums for example, I guess you don't need to see a long webpage listing their contents once again - the album titles are probably enough.
I might be wrong, but my assumption is that the majority of people buying something from the Digistore will not be casual shoppers looking for some new music to buy (those people browse iTunes or other large net shops), but instead fans or to-be-fans who already more or less know what they want to buy. That's why I don't think we need to "sell" anything to them in the shop itself - better to keep it as simple as possible, and leave marketing to the rest of our website. What do you guys think?
Equal Dreams naturally want people to buy other music too from their shop, so it's in their best interests to show all kinds of "related music" to customers. And their POTF discography will be exactly the same as in our Digistore anyway.
4. I'd like to be able to download the booklet and covers after buying an album / single online so I can print them.
We are working on that!
5. Regarding the new website: Is it possible to create automated massages in social networks ? (probably not but would be useful). I was thinking about scripts making the website interact with Facebook or Last.fm so new information (like tourdates) can be sent out to multiple websites instantly so lots of people can be reached quickly.
I already made a Facebook application that shows Tour Dates in its own tab, but if you have any ideas, I'll be happy to look into them. Anything that can be coded I can code.
On a general level, I like the idea that the website is as tightly integrated with Twitter and Facebook etc. as possible.
6. Would it be possible to somehow record their future live-performences and stream them to the website in MP3-format so people not fortunate enough to live in Finland can listen to the gig online ?
Do you mean stream in realtime, or publish the gigs after the fact? Either way, it's lots of extra work (recording in multichannel format, mixing, etc), but techincally it's of course possible. The guys already have some gig recordings, and I hope we'll get some of those in the Digistore at some point.
Well the exchange rate for us in the USA makes buying from the Digistore more expensive.
Ah, that is a good point. Something we never even thought of, I think.
I guess the only good solution is to check your billing address, and show you separate euro/dollar prices according to that. Hmm. I'll talk with Equal Dreams about that.
So, they tend to digital distribution... Does itunes cut too much from sales? Sadly, this seems to totally cross out even the slightest possibility of reissuing older stuff on CD.
It's a conspiracy!
Heh, take it easy. The main reason for opening our own Digistore is that iTunes can be _really_ difficult to work with at times. Their shop works like a dream to the customers, but unfortunately there are all kinds of hassles behind the scenes. The biggest one is that it takes several weeks (or even months) to get a new song or album online after you have sent all the data to them. We'd like to have a shop where the guys can literally record something in the studio, and have it online the same day.
Also, with our own shop, we can be 100% sure everything is available all over the world. iTunes still isn't available in all countries. And with Equal Dreams, implementing completely new ideas and features according to our wishes is very much possible, unlike a giant like iTunes. We simply wish to have much more control and a more flexible shop with our own Digistore.
However, this doesn't work for me.
I can't shop on iTunes because I need a valid US address and credit card for that (the store isn't available in my country) and I can't shop in this store either because you use Euros instead of Dollars; you see, I can't legally get Euros for online transactions where I live.
) I have to buy POTF albums when I travel to Europe, or pay twice the price on Amazon.
Thanks, again a good point we simply didn't know. One more reason to implement dollars. I'm afraid it won't be easy and will take some time, but that's really up to Equal Dreams. I'll talk with them.